White-label CRM, explained honestly

Sell a CRM under your own brand and bill clients every month.

ResellerCRM shows agencies how to resell a white-label CRM as their own SaaS: which platform to use, what it really costs, how to price it and how to keep clients. Our featured pick is HighLevel's SaaS Mode, on the Agency Pro plan.

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We may earn a commission from some HighLevel links on this site, at no extra cost to you. Usage-based charges for phone, text, email and some AI features apply. How we make money.

HighLevel plans (vendor prices)

Starter$97/mo
Unlimited$297/mo
Agency Pro SaaS Mode$497/mo

SaaS Mode is only on Agency Pro ($4,970/year if paid annually). 14-day free trial on any plan. Usage charges apply. Checked October 27, 2026 on gohighlevel.com/pricing.

Who this is for

Marketing agencies

Turn the CRM you already set up for clients into a monthly software subscription under your own brand, alongside your services.

Consultants with a niche

If you know one industry well (roofing, dental, real estate), package the setup that industry needs and sell it as your own product.

Freelancers and web designers

Stop handing clients a site and walking away. Add booking, follow-up and review requests they pay for every month.

How reselling a white-label CRM makes recurring revenue

The platform vendor builds and hosts the software. You brand it, set it up for one kind of business, and charge a monthly subscription. Your margin is what clients pay minus the platform fee, usage you do not pass on, card fees and your support time.

1
Pick a platform
Choose a white-label platform that fits your clients. For a branded all-in-one CRM, we feature HighLevel Agency Pro with SaaS Mode.
2
Brand it
Point app.yourdomain.com at the platform, add your logo and links. Clients see your software, not the vendor's.
3
Package a niche setup
Build one configured account (a snapshot) with the automations your niche needs, such as missed-call text back.
4
Set plans and prices
Create two or three plans. In SaaS Mode, a client pays and their account is created automatically.
5
Bill monthly, rebill usage
Clients pay you every month. On Agency Pro you can pass texts, calls and email through with your own markup.

Software revenue is recurring only while clients keep using it. Read how to reduce churn before you plan on it.

Reseller profit calculator

Example arithmetic, not a forecast or promise. Enter your own numbers. Defaults are placeholders, not typical results.

Monthly revenue-

Monthly costs-

Monthly profit (example)-

Annual profit (x12)-

Clients to break even-

Plan prices from gohighlevel.com/pricing and card fees from stripe.com/pricing, checked October 27, 2026. Excludes taxes, refunds, failed payments, usage you absorb and add-ons you do not resell. Nothing here is a promise of income; most new resellers take time to sign clients.

Start your 14-day free trial

We may earn a commission from some HighLevel links on this site, at no extra cost to you. Usage-based charges for phone, text, email and some AI features apply. How we make money.

Why we feature HighLevel SaaS Mode

Of the five white-label platforms we compared, HighLevel is the one built for agencies that want to sell their own branded CRM subscription to local businesses:

Unlimited client sub-accounts, contacts and users
SaaS Mode: your plans, your prices, automatic account creation at checkout
Your snapshot loads into every new client account
Rebill texts, calls, email and AI usage with your own markup
Whitelabel login domain and branded links
Month to month, no long-term contract

Trade-offs: SaaS Mode needs the $497 plan, usage is extra, the branded mobile app is a $497/month add-on, and setup takes real work. Sources: HighLevel pricing, our pricing breakdown.

CRM and pipelines

Contacts, deals and stages for every client business.

Calls, texts and email

Two-way texting, calling and email in one inbox (usage-based).

Booking calendars

Online booking with confirmations and reminders.

Websites and funnels

Pages, forms and funnels on each client's domain.

Automation

Workflows like missed-call text back and follow-up sequences.

Reviews and payments

Review requests, invoices and payment links.

White-label CRM platforms compared

Platform	Reseller entry price	Best for
HighLevel (featured)	$497/mo Agency Pro for SaaS Mode	Selling your own branded all-in-one CRM
Vendasta	$99/mo minimum (co-branded); $499/mo for white-label, 1-year contract	Reselling a catalog of AI, reputation and listings products
SuiteDash	From $19/mo; reseller program needs $99/mo Pinnacle	Branded client portals for professional services
Simvoly	From $59/mo billed annually, plus per-project fees	White-label websites, funnels and e-commerce
DashClicks	$199/mo	Software plus white-label fulfillment services

Prices from each vendor's own pricing page, checked October 27, 2026. See the full comparison and sources.

Guides

BasicsWhat is a white-label CRM?Someone else builds and hosts the software. You put your name on it, set the price and own the customer relationship.Read the guide →SaaS ModeHow to start a SaaS agency with HighLevel SaaS ModeFrom choosing a niche to your first automated signup, in the order that actually works.Read the guide →PricingHighLevel SaaS Mode pricing explainedThe plan price is the easy part. Here is everything else that lands on the bill, with HighLevel's own published rates.Read the guide →PricingHow to price a white-label CRM for your clientsStart from your cost floor, price on the problem you solve, and keep the plans simple enough to buy without a call.Read the guide →SetupHow to rebrand HighLevel with your own domain and appEvery place a client might see the platform's name, and how to replace it with yours.Read the guide →GrowthHow to find your first white-label CRM clientsThe first ten clients come from conversations, not ads. Here is how to start them.Read the guide →NichesWhite-label CRM setups for specific nichesA niche CRM sells because it solves one industry's daily problem out of the box. Here is what to build for each.Read the guide →ComparisonsHighLevel vs Vendasta for white-label resellingTwo very different business models. One is a flat platform fee; the other is a monthly minimum spent on products you resell.Read the guide →GrowthHow to reduce churn on a white-label CRMRecurring revenue is only recurring if clients stay. Most cancellations start in the first month.Read the guide →PricingHighLevel Agency Pro ($497) vs Unlimited ($297)The $200 question for every agency thinking about reselling. Here is what changes and how to decide.Read the guide →

Frequently asked questions

What is a white-label CRM?

CRM software that one company builds and hosts and another company sells under its own brand. Your clients log in at your domain, see your logo and pay you; the vendor bills you wholesale. Read what is a white-label CRM.

What does HighLevel SaaS Mode cost?

SaaS Mode is included with HighLevel's Agency Pro plan at $497/month or $4,970/year. Texts, calls, email and some AI features are billed separately based on usage. See SaaS Mode pricing explained.

Is there a free trial?

Yes. HighLevel offers a 14-day free trial on any plan. Billing starts automatically when the trial ends unless you cancel, and usage-based fees may apply during the trial.

How much can I make reselling a CRM?

We do not publish income claims, because results depend entirely on your niche, price, costs and how many clients you sign and keep. Our profit calculator shows the arithmetic for your own numbers.

Is ResellerCRM part of HighLevel?

No. ResellerCRM is an independent publication, not affiliated with or endorsed by HighLevel LLC. We may earn a commission if you buy through our links. Read the affiliate disclosure.

Where do your prices come from?

From each vendor's own pricing page and help center, checked on the date shown on every page. Each guide lists its sources.